- The more traffic you have the more sales you will generate, this applies to both web and high-street
- Think of ways to increase traffic
- For the web, create content that bloggers and social bookmarkers (Twitter, Instagram, Facebook...) will want to link to
- For brick and mortar shops putting sales banners, flags, balloons and other attractive frontage (flowers etc) will draw people into the shop
- Special events are useful for getting people interested in your brand and increasing repeat business
- Special guests
- Sale events
- Saturday events
- Evening events
- People are in a hurry - respect your visitors time in your shop or on your website
- Clear navigation for websites - top navigation, menu items, internal links are extremely important for increasing page views
- Big font signs indicating categories is important for guiding people in the right direction once they are in your shop
- Consistent Theme is important
- Sell related items
- Group items using price, shape, colour, brand, size, function
- Create logical paths
- Don't sell unrelated items
- For special days (Christmas, etc...) add holiday symbols
- The theme sets the mood of the shoppers
- People will pay more for quality
- High-Quality shop design - attention to detail is important
- High-Quality after sales service
- High-Quality products, labeling, signs, packaging, web design, images,...everything that shoppers will see
- Appeal to the senses and help evoke good memories
- For brick and mortar shop-keepers (use visual, taste, smell, touch)
- For web use imagery to evoke memories of child hood or other pleasurable experiences (pictures of eating, family, friends, celebrations)
- Use emotive images (children, pets, snow, autumn, beaches)
- Use aspirational imagery (show how happy people will be after purchasing, show a smiling family, happy children, happy business people)
- Help customers see how the product will be used - show pictures of a shoes on real feet
- Lighting is essential
- Put a spotlight on window items
- Put spotlights in-store
- For the web - the spotlight is the "F" - put items in the F-Shaped Pattern
- Be creative
- Create interesting displays
- Don't leave displays up for long periods of time - customers will recognise that things haven't changed and won't be interested
- Change displays frequently!
- Throw away old signs
- Don't draw signs in pencil have them professionally printed
- Use colour as the basis for creative change
- Use motion/animation
- Observe whether your displays are noticed/viewed by visitors
- See how customers react to different signage, mannequins, and displays
- Do customers move quicker or slow down
- Do they look at the surrounding stock/products
Visual Merchandising Tips
Karen Henry Tips Visual merchandising
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